LUSH

Absorbing the stress &  sweat out of funky situations.

This campaign focuses on the importance of the relationship between a campaign’s headlline, tagline, and art direction. Here, I bring to life the 
sweat-inducing realities of everyday life and how LUSH’s powdered 
deoderant can absorb not only the sweat, but also the stress out of 
funky situations. My intention was to find a direct, yet playful tone that instantly connects with the audience: people that sweat in 
stressful situations.