SUMMARY
I’m a creative and strategy-driven Social Media Manager with a B.S. in Creative Advertising and a minor in Marketing Insights from Virginia Commonwealth University. With a strong foundation in digital marketing, I specialize in full-service content creation—planning, filming, editing, and designing social media content that drives engagement and growth. My experience spans from working with lifestyle and wellness brands to overseeing multi-client accounts at Brand Gloss, where I bring campaigns to life across organic and paid channels. Proficient in tools like Metricool, Canva, CapCut, Adobe Creative Suite, ClickUp, and Dubsado CRM, I combine data-backed strategy with compelling storytelling. I thrive in collaborative, fast-paced environments and bring a “no task is too small” attitude to everything I do.
I’m a creative and strategy-driven Social Media Manager with a B.S. in Creative Advertising and a minor in Marketing Insights from Virginia Commonwealth University. With a strong foundation in digital marketing, I specialize in full-service content creation—planning, filming, editing, and designing social media content that drives engagement and growth. My experience spans from working with lifestyle and wellness brands to overseeing multi-client accounts at Brand Gloss, where I bring campaigns to life across organic and paid channels. Proficient in tools like Metricool, Canva, CapCut, Adobe Creative Suite, ClickUp, and Dubsado CRM, I combine data-backed strategy with compelling storytelling. I thrive in collaborative, fast-paced environments and bring a “no task is too small” attitude to everything I do.
SKILLS
Social media knowledge, Adobe Creative Suite, email marketing campaigns, Canva, e-commerce, omni-channel operations, strong copywriting skills, storytelling, copywriting, social media content creation, paid & organic content design, graphic design, collaborative thinking, leadership, Adobe Photoshop, digital marketing, video editing, user generated content creation, efficient thinking, community engagement, Adobe Illustrator, a ‘no task is too small’ spirit
EDUCATION
aug ’20 - may ‘25
Virginia Commonwealth University
- B.S in Creative Advertising, concentrating in Art Direction
- Minor in Marketing insights
- GPA: 3.513
- Dean’s List
- Minor in Marketing insights
- GPA: 3.513
- Dean’s List
EXPERIENCE
may ‘25 - present
Social Media Manager, Brand Gloss
- Manage full-service social media accounts for multiple clients, handling content strategy, creation, scheduling, and performance tracking using Metricool.
- Plan, shoot, and edit short-form video content for Instagram Reels using CapCut, tailored to each client’s brand identity and business goals.
- Design eye-catching graphics and branded content in Canva for use across social media, email marketing, and digital campaigns.
- Use ClickUp to stay organized, manage content calendars, and collaborate efficiently with internal teams and the CEO.
- Support internal marketing and business development by assisting the CEO with campaign execution, organization, and administrative tasks.
- Organize creative assets and brainstorm content days using Milanote, and manage client workflows through Dubsado CRM to ensure seamless onboarding and communication.
- Stay up-to-date on social trends, analytics, and platform updates to optimize client performance and maintain consistent brand growth.
- Manage full-service social media accounts for multiple clients, handling content strategy, creation, scheduling, and performance tracking using Metricool.
- Plan, shoot, and edit short-form video content for Instagram Reels using CapCut, tailored to each client’s brand identity and business goals.
- Design eye-catching graphics and branded content in Canva for use across social media, email marketing, and digital campaigns.
- Use ClickUp to stay organized, manage content calendars, and collaborate efficiently with internal teams and the CEO.
- Support internal marketing and business development by assisting the CEO with campaign execution, organization, and administrative tasks.
- Organize creative assets and brainstorm content days using Milanote, and manage client workflows through Dubsado CRM to ensure seamless onboarding and communication.
- Stay up-to-date on social trends, analytics, and platform updates to optimize client performance and maintain consistent brand growth.
jan ‘25- may ‘25
jun ‘24 - may ‘25
Social Media Management Intern, Brand Gloss
- Supported the social media team with content creation and post ideation for a variety of client accounts
- Filmed and edited short-form video content, including Instagram Reels, to align with brand guidelines and current trends.
- Designed graphics in Canva and helped organize visual assets using Milanote.
- Assisted with internal marketing tasks and learned workflow tools like ClickUp and Google Suite.
- Gained hands-on experience in creative strategy, content production, and social media management.
- Supported the social media team with content creation and post ideation for a variety of client accounts
- Filmed and edited short-form video content, including Instagram Reels, to align with brand guidelines and current trends.
- Designed graphics in Canva and helped organize visual assets using Milanote.
- Assisted with internal marketing tasks and learned workflow tools like ClickUp and Google Suite.
- Gained hands-on experience in creative strategy, content production, and social media management.
jun ‘24 - may ‘25
Community Specialist, lululemon Athletica
- Establishes and manages local key relationships including Ambassadors, Sweat Collective, and studio owners to increase new guest acquisition and guest retention
- Executes the product seeding strategy through community partners and Ambassadors to drive sales
- Establishes and manages local key relationships including Ambassadors, Sweat Collective, and studio owners to increase new guest acquisition and guest retention
- Executes the product seeding strategy through community partners and Ambassadors to drive sales
apr ‘23 - present
ACE Certified Personal Trainer, VCU Recreation & Well-Being
- Develops personalized workout plans tailored to clients' individual needs, including strength training, cardiovascular exercises, flexibility routines, and nutritional guidance.
- Demonstrates proper exercise techniques and provide hands-on guidance to clients during training sessions to ensure safety and effectiveness
- Develops personalized workout plans tailored to clients' individual needs, including strength training, cardiovascular exercises, flexibility routines, and nutritional guidance.
- Demonstrates proper exercise techniques and provide hands-on guidance to clients during training sessions to ensure safety and effectiveness
sep ‘23 - jan ’24
Social Media Specialist, 521 Biscuit & Waffles
- Designed digital social media assets including organic content using Adobe Creative Suite
- Contributed to maintaining brand consistency across all channels via Instagram and Facebook
- Created and edited short form video content (Instagram Reels and TikTok) using Adobe Premier Pro
- Designed digital social media assets including organic content using Adobe Creative Suite
- Contributed to maintaining brand consistency across all channels via Instagram and Facebook
- Created and edited short form video content (Instagram Reels and TikTok) using Adobe Premier Pro
aug ‘22 - may ’23
Graphic Design Intern, CHAARG National Organization
- Designed organic social media (Instagram) content via Adobe CC programs while adhering to design guidelines and team deadlines
- Designed CHAARG Merch that is sold in the organization's web store and other merch sold to other collegiate chapters
- Routinely updated the organization's webpage via Wordpress
- Designed organic social media (Instagram) content via Adobe CC programs while adhering to design guidelines and team deadlines
- Designed CHAARG Merch that is sold in the organization's web store and other merch sold to other collegiate chapters
- Routinely updated the organization's webpage via Wordpress
jan ‘22 -aug ’23
Creative Content/Graphic Design Intern, ALALA
- Designed and published e-mail campaigns via Klaviyo
- Created print and paid digital marketing content using the Adobe Creative Suite
- Ability to thrive in a fast-paced, deadline-driven environment
- Knowledge of current trends in fashion, lifestyle, and digital marketing
- Designed and published e-mail campaigns via Klaviyo
- Created print and paid digital marketing content using the Adobe Creative Suite
- Ability to thrive in a fast-paced, deadline-driven environment
- Knowledge of current trends in fashion, lifestyle, and digital marketing
PROFESSIONAL DEVELOPMENT
Sugar Punch Marketing
Social Media Metrics Masterclass
American Council on Exercise (ACE)Personal Training Certification
American Red CrossProfessional CPR, AED, and First Aid Certification
American Council on Exercise (ACE)Personal Training Certification
American Red CrossProfessional CPR, AED, and First Aid Certification